Digital ‘Eidi’ Gains Popularity as Families Turn to Online Transfers
By Tanveer Ahmed :
The long-standing tradition of giving Eidi is gradually moving into the digital age, with many families choosing online transfers instead of cash, according to recent reports.
Traditionally, elders hand money to children during Eid al-Fitr and Eid al-Adha as a gesture of affection and celebration. However, the growing use of smartphones and digital banking services is changing how this custom is practised.
Rise of digital transfers
Families are increasingly using mobile banking apps and digital payment platforms to send Eidi, particularly to relatives living in other cities or abroad. Instant transfers allow elders to send gifts to grandchildren and younger family members without the need for physical meetings.
Many children and teenagers are now receiving Eidi directly into bank accounts or digital wallets through services such as Easypaisa and JazzCash.
Financial experts say the shift reflects a broader trend toward digital payments across Pakistan, where smartphone usage and internet access have expanded rapidly over the past decade.
Convenience and safety factors
Supporters of digital Eidi say the method offers several advantages. Online transfers are instant, reduce the need to carry cash and can be sent even when family members are travelling or living overseas.
Parents also say digital transfers allow them to monitor how their children manage the money, especially when funds are deposited into bank accounts or e-wallets.
Security is another factor encouraging the shift, as electronic payments reduce the risks associated with carrying cash in crowded markets or during travel in the busy Eid holidays.
Technology shaping cultural practices
Analysts say the trend also reflects the wider digital transformation of financial services in the country. Initiatives by the State Bank of Pakistan to promote digital payments, along with the growing popularity of online banking apps, have made electronic transfers more accessible for families.
Banks and fintech companies often report a noticeable spike in small-value transfers during Eid holidays, indicating that digital Eidi is becoming increasingly common.
Tradition still valued
Despite the rise of online transfers, many people still prefer the traditional method of giving cash by hand, saying the personal interaction adds to the festive atmosphere of Eid.
For many families, handing over a crisp banknote during a family gathering remains an important part of the celebration.
However, experts believe the convenience and widespread availability of digital payment platforms will likely lead to further growth in online Eidi in the coming years, blending modern technology with a cherished cultural tradition.
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