Future Fest 2024: Pakistan’s Innovation Powerhouse Draws Global Spotlight
Naveed Babar Dar:
Lahore:
Future Fest 2024, Pakistan’s premier technology and innovation expo, concluded its third edition with resounding success, drawing over 300,000 attendees to the Expo Center Lahore from January 26 to 28. Dubbed the “World’s Largest Innovation Expo,” the event showcased Pakistan’s burgeoning role in the global tech landscape.
A Global Convergence of Innovation
Under the theme “Creators United,” Future Fest 2024 brought together more than 300 international speakers and 700 contributors from over 50 countries. The event featured 50+ roundtables and discussions on emerging technologies, including Web3, blockchain, AI, and digital finance. Notable speakers included Sandeep Nailwal (Polygon Labs), Sara Sabry (first Arab woman in space), and Allyson Reneau (CEO of AZ Global Investments).
The festival also hosted the global celebration of Ethereum’s “Dencun” upgrade and a roundtable on regulating virtual assets in Pakistan, highlighting the country’s growing interest in digital innovation.
Empowering Creators and Entrepreneurs
Future Fest 2024 emphasized the creative economy by launching Pakistan’s largest User-Generated Content (UGC) contest, inviting influencers, YouTubers, and TikTokers to engage with local and international brands. Participants enjoyed VIP access, exclusive events, and opportunities to win prizes, fostering a vibrant community of content creators.
A Festival of Technology and Culture
Beyond tech, Future Fest 2024 offered a rich cultural experience with a 3-day music festival in partnership with Spotify, featuring performances by Young Stunners, Danny Zee, and others. Attendees also explored the EV Expo, ChaiCon, and Food Arena, creating a family-friendly environment that blended innovation with entertainment.
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